Media Exposure and Quality of Life of Young Adults in Bacolod City

Abstract

The COVID-19 pandemic and the transition of physical activities to online increased the public’s media dependency. Young adults in this generation are highly exposed to media platforms, including but not limited to entertainment, recent news, and social connectedness. This study aimed to identify the Quality of Life and Media Exposure of Young Adults in Bacolod City. This study combines descriptive, comparative, and correlational quantitative research design to identify the participant’s media exposure and the status of their quality of life. The researchers used standardized questionnaires, the Quality of Life Scale from the World Health Organization, and the Content-Based Media Exposure Scale to assess the respondents. A total of 395 young adults responded to the questionnaires. Overall, the results show no relationship between Media Exposure and the Quality of Life of the young adults who reside in Bacolod City. However, there is a correlation between screen time and media exposure. A total of 70.6% responded to having less than 5 hours of media exposure, and only 29.4% responded to using more than 5 hours of media exposure. Therefore, there is an average effect on media exposure when the participants utilize longer screen time. The COVID-19 pandemic highly affected the study results as minimal physical contact was implemented throughout Bacolod City. The researchers recommend that future researchers interested in this topic thoroughly identify specific domains to explain further how these variables affect one another.